Tasks 3 / GCD60804 / Design Principles Development & Design

 Tasks 3 / GCD60804 / Design Principles Development & Design

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Name: Low Xin Er

Student ID: 0374596

Specialisation: Graphic Design

Module: Design Principles

Lecture: Mr Sylvain Vanderhaegen

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Table of Content

• Recap task requirement
• Task 3 Development & Design
• Final Design Develop and Refine
• Feedback

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Recap task requirement

1. Select one of the 3 ideas you proposed in Task 2
2. Develop and refine it through colour exploration, composition, typeface, positioning, etc., with design principles in mind.
3. Finalise your idea and give it a suitable title.
4. Create the final design in A4 size, JPEG format in at least 300dpi pixel size.
5. Upload the design and include a caption under it. The caption should be written as, Title of design_Your full name_Task 3.
6. Write a 200-word rationale explaining/defending:

        i) the decisions made in your design, 
        ii) the meaning/purpose of the design and 

        iii) the design principles that are employed to create the design

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Task 3 Development & Design

Original Artwork

Title: Carrot Soup

Designer:Julia Allum

Final Idea from Task 2

fig.the burger sketch

Develop and refine process

fig.progress of refine the artwork 

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Final artwork / Title：Juicy Burger

Juicy Burger_Low Xin Er_Task 3

Rationale:

This project explores the intersection of geometric abstraction and realistic, enticing visual effects. Inspired by the diagonal composition of the reference work, my design expands on this concept by incorporating multiple perspectives: combining a top-down view of the frying pan with a side view of the stacked burger. This dual-perspective approach ensures visual clarity and depth even where elements overlap, creating a subtle sense of spatial layering.

The work employs the principle of "movement," presented through a deconstructed, stacked burger design. While the reference work uses floating spices like cilantro and steam, my work uses swirling cheese sauce and suspended onions to guide the viewer's eye, ultimately focusing on the sizzling patty. This creates a sense of emphasis, where the fine geometric details of the "gloss" and liquid texture contrast sharply with the overall broad shape of the burger.

The work uses warm red-orange tones, accented with emerald green, employing color psychology to stimulate appetite. The background uses minimalist square lines, reminiscent of a tray liner, adding ambiance without cluttering the image. Finally, a halftone grain filter is applied to introduce a retro aesthetic, cleverly blending modern flat vector graphics with retro commercial illustrations.

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Feedback

Week 7 (18/3/2026)

General feedback

• Don't worry about your drawing skills not being amazing enough; what's important is demonstrating your thought process, including the options you tried and the mistakes you made along the way. These are the most important things to see.
• Besides showing the design elements, it's best to also explain the reason for the design and the story behind it.

Specific feedback

• Also remember to explain the reasons for the design, and compare it with the original work to illustrate the reasons.