MER60104 / Packaging and Merchandising Design / Project 1 Parkson & Deepavali
MER60104 / Packaging and Merchandising Design - Low Xin Er / 0374596 / Bachelor of Design in Creative Media Packaging and Merchandising / Project1- Parkson Deepavali Paper Bag & Money Packet Design Lecture: Mr SHAMSUL HAMIMI AB RAHMAN MODULE INFORMATION Project Overview This live client project requires students to design a Deepavali-themed paper bag and money packet collection for Parkson's 2027 festive campaign. The objective is to create original, culturally respectful, and commercially viable packaging that reflects Parkson's brand identity as modern, festive, elegant, and family-oriented. The final deliverables include paper bag designs (sma...