ADVANCED TYPOGRAPHY / TASK 2: Key artwork & collateral - 13.10.2025 -18.11.2025 (week 4 - week 8) Low Xin Er / 0374596 / Bachelor of creative media Advance Typography / Task 2 - Key Artwork & Collateral Lecture 5 Task 2: Key Artwork & Collateral Feedback Reflection Further Reading LECTURE NOTES week 5 (22.10.2025) Lecture 5: Typographic systems Perception & Organisation The way in which something isregarded, understood, or interpreted.” Preception in typography deals with the visual navigation and interpretation of a reader via contarst, form and organisation of the content. Methods to create contrast (by Rudi Ruegg): Light/ Bold Condense/ Extended Organic/ Machined Roman/ Italic Small/ Large Negative/ Positive Serif/ Sans serif Ornate/ Simple Red/ Blue Fig 1.1 Type of Contrast (by Rudi Ruegg) 7 method to create contrast: 1. Size 2. Weight 3. Form 4. Structure 5. Texture 6. Colour 7. Direction 1. Size provides a point for reader’s attention to be d...