LOW XIN ER (0374596)

Task 1 /  mkt62404 / brand cooperate identity - Low Xin Er / 0374596 / Bachelor of Design in Creative Media Brand Corporate Identity  / Task 1:  Logo Design Development Lecture: Mr Goh MODULE INFORMATION OVERVIEW This blog documents my entire design process for the  BCI (Brand Concept & Identity)  assignment, spanning from initial market research to the final brand proposal presentation. The core objective of this project was to construct a complete, strategically sound brand strategy from scratch. I created  Cosette , a premium daily wellness supplement brand tailored for exhausted urban professionals. Over the course of 8 weeks, I navigated through competitor analysis, target audience profiling, wordmark and logomark ideation, typographic hierarchy, and visual identity standardization. The final submission achieved a score of  58/60 , receiving positive feedback for its clear strategic foundation, memorable logo system, and thoughtful design dire...

TASK 2 /  MKT62404 / BRAND COrpoRATE IDENTITY - Low Xin Er / 0374596 / Bachelor of Design in Creative Media Brand Corporate Identity  / Task 2:  Brand Guideline with Elements, Icon and Mockup Lecture: Mr Goh OVERVIEW This blog entry documents the second phase of  Task 2: Brand Guideline with Elements, Icon and Mockup , focusing on taking  Cosette —the premium daily wellness supplement brand created in Task 1—from a conceptual strategy to a tangible visual identity. Task 2 centered on developing custom brand assets, 2D packaging layouts, real-world product mockups, and a polished Brand Guideline. Spanning from June 19 to July 24, 2026, this stage bridged brand storytelling with practical product execution, culminating in a final brand presentation. Brand Guidelines Presentation.pdf by xiner low