Minor Project

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Minor project/ PRJ62204 

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21.4.2026 --.-.2026 (week 1 - week 4) 
Low Xin Er / 0374596 / Bachelor of Design in Creative Media
Minor Project
Lecture: Dr 
MODULE INFORMATION

PROGRESS

Week 1 (April 21, 2026)

The professor clearly provided and explained the assignment objectives and requirements for this subject; all the materials were in the teams' folder and Google Drive file.

This assignment required us to solve real-world problems and needs, communicate with real customers and groups, and ultimately provide an actionable solution.

During the group formation process, our group eventually had 5 people. Since we knew each other and had a certain level of understanding, we started discussing even before deciding on a team leader.

I created a Figma whiteboard to record our ideas at each step and to track each person's activity level.




Week 1 (April 25, 2026)

We had discussions on weekend evenings, working backward from our initial ideas and feasible solutions to determine the interview questions and target audience. Ultimately, we decided on our precise target demographic:



Week 2 (April 29, 2026)

We decided on the interview questions, and we have different interview questions for different target groups. Which is Physical Micro Business Women and Physical + Online Business Women.

Week 3 (April 9,2026)

The interview event took place at 9:00 AM on April 9th, with 15 female entrepreneurs present.

Our group interviewed the last four, concluding in approximately 30 minutes. The entrepreneur I interviewed runs a baking business, baking in her own kitchen and attracting customers online. Her biggest challenge is that baking in the kitchen leaves her with no time to deal with online customers; she can only reply to messages when she has free time. The most exhausting aspect is that she has no assistants and does all the work herself, from 9:00 AM to 6:00 PM, with no days off and no clear distinction between personal and work hours. Her income and expenses are also disorganized, especially regarding how to reasonably set product prices to cover costs. 

She wants to expand her business, upgrade to a larger kitchen, and hire part-time assistants, but her income is insufficient. Her monthly income of 3000 NTD, after deducting costs for ingredients and other items, leaves her with only 1500 NTD. Her family is unable to help, leaving her to develop and sustain the business alone. She wants to promote online but is unfamiliar with current features, and her content hasn't yielded good results. She wants to learn new skills to improve. She expressed that her main focus now is developing her Instagram account.


Week 4 (April 12,2026)

I organized the interview content and uploaded the audio recording and consent. The professor demonstrated in class how to use an affinity diagram to organize and categorize data, using specific examples from other groups. That day, we each started updating our Figma records of the interview content we were responsible for, summarizing key points with sticky notes for later categorization.




Week 4 (May 17,2026)

We held an online meeting and used the Figma jam board to create an affinity diagram of the key points we had summarized from our sticky notes. For the target group I was responsible for, we summarized 6 clusters:
  • Cluster 1 - Multi-Platform Presence, One Primary Channel
  • Cluster 2 - Time is the #1 Pain Point
  • Cluster 3 - Micro-Business Scale
  • Cluster 4 - Willing to Grow, But Constrained
  • Cluster 5 - Content Creation is a Major Burden
  • Cluster 6 - Understaffed and Under-Supported

Week 5 (May 19,2026)

In class, the professor helped us confirm and adjust our categories, further subdividing these six categories within each group to aid in later analysis. We analyzed the interviewees each person conducted, considering their identities, needs, and desires, to summarize our future direction. Additionally, our group began assigning tasks to create the slides.

FEEDBACK

Week 2 (April 29, 2026)
General Feedback
  • When conducting interviews, it's crucial to avoid providing too many suggested answers. Instead, allow the interviewee to answer freely and let their responses develop naturally. Only offer suggestions when the interviewee doesn't understand the answers.
Specific Feedback
  • The draft is in the Figma jam board.

REFLECTION

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