Minor Project
Minor project/ PRJ62204
-
21.4.2026 -24.5.2026 (week 1 - week 5)
Low Xin Er / 0374596 / Bachelor of Design in Creative Media
Low Xin Er / 0374596 / Bachelor of Design in Creative Media
Minor Project
Lecture: Dr Wong Chui Yin
MODULE INFORMATION
PROGRESS
Week 1 (April 21, 2026)
The professor clearly provided and explained the assignment objectives and requirements for this subject; all the materials were in the teams' folder and Google Drive file.
This assignment required us to solve real-world problems and needs, communicate with real customers and groups, and ultimately provide an actionable solution.
During the group formation process, our group eventually had 5 people. Since we knew each other and had a certain level of understanding, we started discussing even before deciding on a team leader.
I created a Figma whiteboard to record our ideas at each step and to track each person's activity level.
Week 1 (April 25, 2026)
We had discussions on weekend evenings, working backward from our initial ideas and feasible solutions to determine the interview questions and target audience. Ultimately, we decided on our precise target demographic:
Week 2 (April 29, 2026)
We decided on the interview questions, and we have different interview questions for different target groups. Which is Physical Micro Business Women and Physical + Online Business Women.
Week 3 (April 9,2026)
The interview event took place at 9:00 AM on April 9th, with 15 female entrepreneurs present.
Our group interviewed the last four, concluding in approximately 30 minutes. The entrepreneur I interviewed runs a baking business, baking in her own kitchen and attracting customers online.
Her biggest challenge is that baking in the kitchen leaves her with no time to deal with online customers; she can only reply to messages when she has free time. The most exhausting aspect is that she has no assistants and does all the work herself, from 9:00 AM to 6:00 PM, with no days off and no clear distinction between personal and work hours. Her income and expenses are also disorganized, especially regarding how to reasonably set product prices to cover costs.
She wants to expand her business, upgrade to a larger kitchen, and hire part-time assistants, but her income is insufficient. Her monthly income of 3000 NTD, after deducting costs for ingredients and other items, leaves her with only 1500 NTD. Her family is unable to help, leaving her to develop and sustain the business alone. She wants to promote online but is unfamiliar with current features, and her content hasn't yielded good results. She wants to learn new skills to improve. She expressed that her main focus now is developing her Instagram account.
Week 4 (April 12,2026)
I organized the interview content and uploaded the audio recording and consent. The professor demonstrated in class how to use an affinity diagram to organize and categorize data, using specific examples from other groups. That day, we each started updating our Figma records of the interview content we were responsible for, summarizing key points with sticky notes for later categorization.
Week 4 (May 17,2026)
We held an online meeting and used the Figma jam board to create an affinity diagram of the key points we had summarized from our sticky notes. For the target group I was responsible for, we summarized 6 clusters:
- Cluster 1 - Multi-Platform Presence, One Primary Channel
- Cluster 2 - Time is the #1 Pain Point
- Cluster 3 - Micro-Business Scale
- Cluster 4 - Willing to Grow, But Constrained
- Cluster 5 - Content Creation is a Major Burden
- Cluster 6 - Understaffed and Under-Supported
Week 5 (May 19,2026)
In class, the professor helped us confirm and adjust our categories, further subdividing these six categories within each group to aid in later analysis. We analyzed the interviewees each person conducted, considering their identities, needs, and desires, to summarize our future direction. Additionally, our group began assigning tasks to create the slides.
Week 5 (May 24,2026)
Submission Task 1: Proposal an Innovative Project Proposal as a Group (20%)
Week 6 (May 26,2026)
crazy 8教授让我们拿出一张白纸划分成8个格子，不借助任何电子设备的情况下，写出自己能想到的8个解决方案，可以写字可以画出来，不需要局限于任何格式。最终与组员们讨论各自的灵感和想法，决定出几个最佳方案。
Week 7 (June 2,2026)
holidayWeek 8 (June 9,2026)
presentation我们展示这份作业的背景、目标、再介绍我们的目标人群，解释我们的目标构思过程，最终展示2个解决方案。我们的顾客对于我们的解决方案表示不够实际，只达到了学术水平却没有达到商业水平。我们提出了两个解决方案：local stall finder apps/site, digital community。其中线上学院的内容是学员们可以互相支持，分享经验，而每个星期会有一次线下教学，邀请专业人士提供讲座来提升他们的生意管理。但是顾客指出我们没有提供专业人士的渠道，也没有相应可以维持的现金流，因此方案不够周到也不够实际。而对于local stall finder apps/site，顾客认为不会有人特地去找这个网站。我理解顾客的观点和想法，准确或商业化一点的说法是，对于这类新型网站或软件，针对的人群只有本地路边摊子的话，可以提供给客户的价值太少，无法鼓励他们主动去查询路边摊的小吃，更何况本地小吃十分普遍。如果要做这类网站前期需要大量的市场教育和资本宣传，不属于一个省力的解决方案，因此顾客认为不够实际。我们将尝试融合这两个解决方案并且更注重实际性。
Week 9 (June 15,2026)
SubmissionTask 2: Propose an Devise and produce design management protocols relevant with industry practice.
我们完善了crazy 8的草稿，并将解决方案从两个结合出了一个最终方案，一个local stall finder手机应用和网站。
Week 9 (June 16,2026)
Consultation & Briefing我们继续构思完善了我们的解决方案，现金流的结构是，网站将通过顾客的留言互动率来提供客户饮食优惠卷，而资金来源于网站的广告位出租。因此为了得到提一批流量我们的解决方案里包括宣传这个软件及网站，在社交平台上邀请B40群体的女性创业者加入，以及吸引客户来获得饮食优惠卷从而提高受众的生意的曝光率。
Week 10 (June 23,2026)
Defining Usability Goals and Concerns这个星期我们写下了testing stage所需要达到的标准，例如至少要要5人参与测试来稳定测试的水平。我们写下了usability等内容，用user persona视角来书写实际场景和解决方案的切入点。明确写出受众使用解决方案是所需的时长和步骤，以便找到细节可以优化。
FEEDBACK
Week 2 (April 29, 2026)
The professor reminded us not to lead interviewees by giving too many suggested answers. We should keep questions open, let them speak in their own words, and only give examples when they don’t understand the question.
Week 3 (April 9, 2026)
From the real interview session, I learned that open-ended questions and patient listening help entrepreneurs share deeper stories about time pressure, income struggles, and lack of support, which are more useful than short, “yes/no” answers.
Week 4 (April 12, 2026)
The professor’s demonstration of the affinity diagram showed us how to turn raw interview notes into organized themes. This helped us see connections across different interviews instead of treating each one in isolation.
Week 4 (May 17, 2026)
Using a shared Figma jam board to build the affinity diagram made it easier for the group to cluster key points together. The process highlighted recurring issues such as time constraints, small scale, and content creation burdens among micro-business women.
Week 5 (May 19, 2026)
In-class feedback on our clusters helped refine and subdivide categories, making our analysis clearer and more focused. This also guided us to think more concretely about our future design direction and how to present findings in the slides.
REFLECTION
Comments
Post a Comment