DIGITAL PHOTOGRAPHY AND IMAGING - WEEK 6

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26 May ,2025

DIGIT.PHOTO & IMAG. | WEEK 6: FUNDAMENTAL PRINCIPLES OF DESIGN

||  26/05/25 – 31/05/25 (Week 6) 
||  Low Xin Er, 0374596
||  Digital Photography & Imaging
||  Lecture 6: Fundamental principles of design

1.Lectures

The principles of design are the rules a designer must follow to create an effective and attractive composition. 

💡A design doesn’t have to strictly follow these rules to be “good.” Some absolutely mind-blowing designs ignore one or more of the principles of design in order to create an eye-catching and effective work.



Fundamental principles of design:


1.Emphasis

example for principle of design emphasis: poster with violin guitar on stage

2.Balance and alignment


3. CONTRAST


Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.


example for principle of design contrast: black panther cat design


4.REPETITION

It’s often said that repetition unifies and strengthens a design. 


example for principle of design repetition: vertical numbers and text design



5.PROPORTION

Proportion is the visual size and weight of elements in a composition and how they relate to each other. It often helps to approach your design in sections, instead of as a whole.


example for principle of design proportion: vintage designed poker run poster

6.MOVEMENT

Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience.Movement creates the story or the narrative of your work.




6. WHITE SPACE
For beginning designers it can be a perilous zone. Often simply giving a composition more room to breathe can upgrade it from mediocre to successful.




REFERENCE:


  1. Title: 7 Principles of Poster Design

Link: https://99designs.com/blog/tips/principles-of-design


  1. Title: 7 Principles of Poster Design

Link: https://youtu.be/qp3jHWyPW-E


2.Tutorials


PHOTOGRAPHY BASICS in 10 MINUTES

Creative Product Photography At Home - Beginner To Pro!



Shooting a Bottle with ONE Continuous Light and a Smartphone

3.Pratical

PART 1: Research about your topic (WEEK 6)
1. Study and gather all related information about your topic.


MOOD BOARD (3 Poster reference)





2. Fill up the details below


Theme: Renewal of life: Return Contemplate, human beings' relationship with all things.
Category: Magic Lock Screen
Title: Humans are just one of the nature

Summary of your design concept:
“Man is the measure of all things”,this mindset makes humans see everything through their own perspective, believing they are the center of the world. That’s why humans often feel anxious, restless, and always searching for meaning. It’s this thinking that makes humans want to satisfy endless desires and see themselves as unshakable.I believe we need to understand our true place in nature. If we keep trying to conquer it, we’ll only create more disasters. That’s why I plan to design a work that reminds people that we are not the only ones in nature, and how nature is more diverse than us.


4.Reflection

As long as you have the knowledge and ability to compose, and master the skills of editing software, you only need simple equipment to shoot or produce wonderful works. The most important thing is to have an eye for beauty. It takes time to improve your aesthetic sense of composition and your control over color, light and shadow. You don't need to spend a lot of money to buy advanced equipment or think that the strength of professional photographers is beyond the reach of ordinary people. In fact, strength comes from experience.



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