DIGITAL PHOTOGRAPHY AND IMAGING - WEEK 7

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5 May ,2025

DIGIT.PHOTO & IMAG. | WEEK 7: COLOR THEORY

||  02/06/25 – 08/06/25 (Week 7) 
||  Low Xin Er, 0374596
||  Digital Photography & Imaging
||  Lecture 7: Color Theory

1.Lectures

Colour theory is both the science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.

RGB vs CMYK



RGB: Additive color mixing model

Colour is created by mixing red, green and blue light sources of various intensities.

For screen


CMYK: Subtractive color mixing model

Colour is created by the subtraction of light.

For printing




Hue: the most basic of color terms and denotes an object’s color. 

Shade:a hue to which black has been added. For example, red + black = burgundy.


       

Tint: a hue to which white has been added. For example, red + white = pink.
Tone: a color to which black and white (or grey) have been added.

     


Colour Harmony

The arrangement of the colors in design in the most attractive and effective way for users’ perception.

      
   



Monochromatic is hard to make a mistake and create the distasteful color scheme.



Analogous are 3 colors located right next to each other on the color wheel.Usually one of the three colors predominates.

   


Complementary colors are opposites on the color wheel.

This scheme is opposite to analogous and monochromatic since it aims to produce high contrast.make imagery pop, but overusing them can get tiresome.


    




Split-Complementary

involves the use of three colors. Start with one color, find its complement and then use the two colors on either side of it.


   




Triadic colors are evenly spaced around the color wheel and tend to be very bright and dynamic. Using triadic color scheme creates visual contrast and harmony simultaneously.


    




The Psychology of Color

Colors have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously.While perceptions of color are somewhat subjective, some effects have universal meaning. 


   


Warm V.S Cool

Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples).


   


Warm colours: Often evoke feelings of happiness, optimism and energy. 

However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape).




Cool colours: usually calming and soothing but can also express sadness. 

Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).




Black: often used sparingly – such as for text – but it works quite well as a primary colour element (like for backgrounds). 

Black adds an air of sophistication and elegance, and also mystery, though with much bolder confidence.





White: gives off an impression of clean, virtuous, healthy.

White pairs well with just about anything, making it ideal as a secondary colour.






REFERENCE:


  1. Title:The fundamentals of understanding color theory

Link:https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/


  1. Title: An Easy Approach to Color Theory in Graphic Design


  1. Title: 12 colours and the emotions they evoke

Link: https://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112


  1. Title: Influence with Design – A Guide to Color and Emotions

Link: https://www.toptal.com/designers/ux/colors-and-emotions


2.Tutorials

Showing my progress to the professior and can continue doing forward for the poster sketches.

3.Pratical

Poster Sketches

Sketch #1 (Hand Drawing)

Sketch #2 (Digital Sketch)




Elements exploration & Collection

 

  

  

Progress #1


4.Reflection

This color theory class came at a very timely moment, because I was about to start collecting materials for my mobile phone wallpaper design, and reviewing color theory again actually allowed me to find the right materials more accurately and save a lot of time. This wallpaper design was a challenge for me, because the meaning I wanted to express needed to be expressed through pictures, and I also needed to use the skills I had recently learned in Photoshop to complete it.

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