Tasks 2 / GCD60804 / Design Principles Visual Analysis & Ideation

 

Tasks 2 / GCD60804 / Design Principles Visual Analysis & Ideation

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Name: Low Xin Er

Student ID: 0374596

Specialisation: Graphic Design

Module: Design Principles

Lecture: Mr Sylvain Vanderhaegen

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Table of Content

• TOPIC 4
• TOPIC 5
• TOPIC 6
• Recap task requirement
• Task 2 Visual Analysis & Ideation 
• Chosen Design work info
• Feedback

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Lecture Notes

TOPIC 1.1 Introduction to Elements and Principles of Design

Recap task requirement

1. Re-upload here the design work that have selected in Task 1, along with its credit line.
2. Conduct a visual analysis of the design. Articulate observation and critical, analytical thoughts in about 300 to 400 words. Refer to visual analysis lecture notes and step-by-step guide.
3. Cite references and include a reference list at the end of the writing.
4. Using design principles knowledge, sketch 3 ideas that are inspired by the selected design.
5. Describe each idea and support it with a rationale in about 30-50 words. May include some visual references (cite the sources) that inspire the ideas.

Task 2 Visual Analysis & Ideation

Chosen Design Work

Title: Carrot Soup
Designer:Julia Allum
Year:N/A
Size: 20x20,508x508mm
Method: Digital illustration 
Source:link

Visual Analysis

This artwork is a clean, flat-vector illustration showing the making of a vegetable soup. The artist uses bright orange shapes and tapered roots to represent carrots. The layout has two main parts: a deep purple cooking pot at the bottom and a large, cream-colored bowl of soup in the top right corner. In the center, a carrot is sliced into neat pieces that seem to float upward. Around the carrot, there are simple white circles representing onion rings and small green leaves that look like herbs. Soft, purple curved lines act as steam, connecting the raw vegetables in the pot to the finished soup in the bowl. The colors are bold but limited, using dark purple, bright orange, and off-white to create a warm, cozy feeling.

The illustration is very effective at showing movement. The way the carrot slices and steam lines are angled creates a "path" for our eyes to follow. We look at the pot first, then follow the rising ingredients up to the bowl. This tells a visual story of how raw food turns into a meal. Emphasis is created through high contrast. The bright orange soup and carrots stand out clearly against the dark background, making the food the most important part of the image. The artist also uses asymmetrical balance; even though the large bowl is in the top corner, the heavy purple pot at the bottom keeps the image from feeling lopsided. Finally, the repetition of circular shapes like the onions, the carrot slices, and the bowl makes the whole design feel unified and organized.

The main meaning of this design is to celebrate fresh cooking and the "farm-to-table" process. It makes the everyday task of making soup look exciting and energetic. By showing the ingredients "leaping" into the bowl, the artist suggests that healthy food is full of life. Because the style looks like vintage travel posters, the purpose is likely commercial. It could be used for a restaurant menu, a food website, or kitchen wall art. The clean lines and simple shapes are meant to feel modern and sophisticated. Ultimately, the work aims to make the viewer feel hungry and appreciate the beauty of simple, organic ingredients.

Sketch 3 Ideas

Idea 1 Laksa

Rationale

The main focus is on showcasing the ingredients and cooking methods of laksa, simplifying the shapes of the ingredients. Movement: Suspended ingredients create a dynamic effect. Emphasis: drained noodles guide the eye, ultimately highlighting the finished laksa. Balance: The two main elements are also arranged in a diagonally balanced manner.

Fig.visual references of laksa credit

Idea 2 Burger I

Rationale

Movement: The burger's layered design creates a sense of space and a dynamic effect. Emphasis: The swirling, melting cheese sauce guides the eye, while the final skillet provides a bird's-eye view of the patty, with the ingredients surrounding it serving as a foil. Balance: The two main elements also present a diagonal balance.

Idea 3 Burger II

Rationale

Movement: The suspended patties and ingredients in the frying pan create a dynamic effect. Emphasis: The burger set is presented from a top-down perspective, and the shape of the smoke serves both a dynamic effect and a visual guide. Balance: The two main elements, along with the shape of the smoke, create a visually balanced diagonal arrangement.

Feedback

Week 5 (4/3/2026)

- no tutorials

Week 6 (11/3/2026)

General feedback

• Recap task 3 requirements

Specific feedback

• Explain your design concept, what elements you changed, such as using color to create contrast, etc.

Reflection